Privacy Information
Privacy Policy
Â鶹ÊÓƵ is committed to protecting your privacy.
Any information you voluntarily provide to us through a Â鶹ÊÓƵ website, such as an email address, name, or phone number, will never be sold or traded to other colleges, universities, non-profit organizations, or businesses.
10DLC Privacy Policy
At Â鶹ÊÓƵ, we value your privacy and are committed to protecting the personal information you share. This Privacy Policy explains how we collect, use, and protect your information when you interact with us through SMS (text messaging) via our 10-digit long code (10DLC) service.
By subscribing to or engaging with our SMS services, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our SMS services.
Information We Collect When you opt-in to receive SMS messages from us, we collect the following types of information:
Phone Number : We collect the phone number you provide to receive our messages.Message Content : Any content you send in response to our messages, such as replies or inquiries, may be collected to improve communication.Interaction Data : We may collect data on how you interact with our messages, including delivery and open rates, and any links you click within the messages.
How We Use Your Information We use the information we collect for the following purposes:
To Provide SMS Services: To send you transactional messages (e.g., order updates, appointment reminders, customer service notifications) and marketing messages if you have opted to receive them.To Improve Our Services : To analyze user interactions and optimize our SMS campaigns for relevance and performance.To Respond to Inquiries : If you reply to our messages or reach out to us via SMS, we may use your phone number and any associated data to respond to your request.To Comply with Legal Requirements : To comply with applicable laws and regulations, including those governing communication and data protection.
Sharing Your Information We do not sell, rent, or share your personal information with third parties for marketing purposes without your consent. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. However, we may share your information in the following cases:
Third-Party Service Providers : We may use third-party providers to facilitate our SMS messaging service. These providers are required to handle your information in accordance with applicable laws and safeguard your privacy.Legal Compliance : We may disclose your information when required by law, regulation, or legal process, or when necessary to protect our rights, property, or safety, or that of others.
Your Data Security We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use industry-standard security measures, including encryption and secure servers, to ensure the safety of the data transmitted through SMS. However, please note that no electronic communication method is completely secure, and we cannot guarantee absolute security. Your Rights and Choices As a user of our SMS services, you have the following rights and choices regarding your personal information:
Opt-In/Opt-Out : You may opt-in to receive SMS messages by providing your phone number. If you no longer wish to receive SMS messages, you can opt-out by replying with "STOP" or using any other opt-out mechanism in our messages.: You have the right to request access to the personal data we hold about you, as well as request corrections or deletion of your data. Please contact us using the details below if you would like to exercise these rights. Withdraw Consent : If you have previously consented to receive marketing messages via SMS, you may withdraw that consent at any time by replying "STOP" or contacting us directly.
Data Retention We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. If you opt-out of receiving messages, we will stop sending you communications, and we may delete your data after a reasonable period unless otherwise required for legal or regulatory purposes. International Transfers If you are located outside of the United States, please note that we may transfer your personal information to the United States for processing. By using our SMS services, you consent to this transfer of data. Children’s Privacy Our SMS services are not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If we learn that we have collected personal information from a child under the age of 13, we will take steps to delete that information. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the effective date of the updated policy will be indicated at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Contact Us If you have any questions or concerns about this Privacy Policy or our practices, please contact us at: Â鶹ÊÓƵ Office of Communications & Institutional Marketing marketing@baypath.edu +1 (413) 565-1233
Information Gathered Automatically
Unless you take steps to browse the Internet anonymously, or , Â鶹ÊÓƵ, like most institutions and organizations on the Internet, tracks web browsing patterns to inform understanding of how our sites are being used. Generic information is collected through the use of “cookies,” which are text files placed on your computer, to evaluate usage patterns so that we can improve both content and distribution. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, doing so may prevent you from using the full functionality of all of our websites. The generic information we collect is based on IP address, which is the location of a computer or network, and is not linked to your specific email address in any of the reports or other material compiled by Â鶹ÊÓƵ. Â鶹ÊÓƵ will not associate your IP address and web usage data with any other information held by Â鶹ÊÓƵ that can specifically identify you unless required to do so by law.
Some sections of Â鶹ÊÓƵ-owned websites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use our sites. The information generated by the cookie about your use of the website includes your IP address. This information will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Please visit the following pages for more information on Google Analytics and Google’s. To opt out of the Google Analytics Advertising feature please visit .
Facebook Conversion Tracking
Third parties may use cookies, web beacons, and similar technologies to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook users can opt-out of the collection and use of information for ad targeting using the following links and .
Information You Provide To Us
To communicate effectively with visitors to our website, we may ask you for personally-identifiable information that can include, by way of illustration, name, email address, or phone number. Â鶹ÊÓƵ will never sell or trade personally-identifiable information you voluntarily provide to us such as name, email address, or phone number, to other colleges, universities, nonprofit organizations, or businesses unless one or more of the following conditions apply:
We have your consent to share the information.
We are sharing such information in response to subpoenas, court orders, or legal processes.
Social Media Community Guidelines
Â鶹ÊÓƵ moderates all comments on the University’s social media channels and reserves the right to remove comments that include profanity or inappropriate language. We will also remove comments that attack or disparage a member of the Bay Path community. Repetitive comments and comments that are not relevant to the original post or article may also be deleted.
Authors whose comments are consistently unacceptable will be blocked from official Â鶹ÊÓƵ social media accounts.
Contact information
If you have any questions about this privacy statement or the practices of this website, you may contact:
Changes to this policy
When we make changes to this policy, the changes will be highlighted on the top of this page for one month before going into effect. The highlights will then remain on top of the page for three months to inform you of the change.
